It pays to use Video Marketing for real estate
Video is taking over the internet and if you aren't using it to market your listings and secure new clients, you'll be at a serious disadvantage in 2016. Don't believe us? Just read what the experts have to say below.
Video Marketing Benefits & Stats
"We're going to be video first," says Zuckerberg. "We really believe that most of the content that people consume online is going to be video." - Endgadget, 07/2016
Forrester Research
Stats from Entrepreneur Magazine
Industry Stats
Comscore Reports
"We're going to be video first," says Zuckerberg. "We really believe that most of the content that people consume online is going to be video." - Endgadget, 07/2016
Forrester Research
- "One minute of video is equal to 1.8 million words" - Forrester Research
- Internet video traffic will be 74% of all global consumer Internet traffic in 2017.
- By 2017, 2/3rds of the worlds mobile data traffic will be video according to Cisco.
Stats from Entrepreneur Magazine
- Video generates 3x as many monthly visitors to a website as other content
- Visitors spend 88% more time on a website that includes video
- Organic traffic from search engines increases by 157% with video
- Consumers are 46% more likely to seek information about a product or service after seeing in an online video
- Consumers are 85% more likely to buy after watching a product video
- Consumers have 57% more confidence in their purchase with video
Industry Stats
- According to an Australian Real Estate Group, real estate listings that include a video receive 403% more inquiries than those without.
- 87% of online marketers use video content according to Outbrain.
- 46% of users take some sort of action after viewing an ad, according to Online publishers association.
- According to Forbes, 59% of executives would rather watch video than read text.
- Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly.
- According to Forrester Research it is 50x easier to achieve a page 1 ranking on Google with a video.
- According to Implix, an introductory email that includes a video receives an increase click-through rate by 96%.
Comscore Reports
- 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen)
- Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore)
